Pretty Green x Keith Haring Collaboration
The Pretty Green x Keith Haring collaboration was created using the artist’s iconic prints, drawing on the parallels between Haring’s links with musical icons in 80s New York and Pretty Green’s heritage of the Manchester music scene in the 90s.
Campaign concept, art direction, creative direction, copy and content creation: Steve Cook.
Client: Pretty Green
Year: April 2023
Social launch video
Inspired by the movement in Haring’s figures and line drawings, the social-first campaign used motion graphics in GIFs and video format to bring social content to life.
Tapping into the music theme that links Keith Haring’s work and Pretty Green’s brand story, another integral part of the campaign’s content was to surface the music that inspired generations on the city streets of New York and Manchester with a mixtape on Pretty Green’s Spotify channel.
Social video
Social video link to a mixtape on Pretty Green’s Spotify channel
“Keith Haring: From the subways of Manhattan to the party people of Manchester”
TikTok video - 3 Keith Haring Looks For Festival Season