Pretty Green x Elvis Collaboration
Created in collaboration with the Elvis Presley estate, Pretty Green x Elvis was a digital & in-store campaign to support a 9-piece capsule summer collection.
Campaign concept, art direction, creative direction, copy and content creation: Steve Cook.
Client: Pretty Green
Year: May 2023
Social launch video
Inspired by the King of rock ’n’ roll during his most iconic era, the Pretty Green x Elvis collection took its design cues from signature pieces worn on the big screen in 1961’s surf classic ‘Blue Hawaii’.
The content direction for the campaign was inspired by the Hawaii locations, colours and vistas from the movie. The campaign also used original Super 8 footage obtained from the official Elvis estate, some of which was actually filmed by Elvis himself.
Social teaser video
Pretty Green x Elvis window banner, Manchester store
Editorial: Elvis Presley’s Blue Hawaii Style
The 1961 film ‘Blue Hawaii’ not only signalled a defining moment in the King of Rock and Roll’s legendary career, it also provided the Pretty Green design team with the style inspiration behind the Pretty Green x Elvis collaboration. Throughout the film the iconic Mr Presley (AKA Chad Gates) can be seen in a variety of shirts that each perfectly match the tropical location and feel-good vibes of what would go on to be his most popular on screen role.
